大約很多人都聽過文案這個(gè)詞，廣告文案這個(gè)職位或者說職業(yè)，在新媒體時(shí)代依然不過時(shí)，雖然入職門檻低、水平參差不齊，虛假廣告滿天飛，但不可否認(rèn)其對(duì)銷售的重要性。今天分析一些關(guān)于廣告文案的英文表達(dá)。

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of ** rketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ulti ** tely persuade a person or group to take a particular action.

文案寫作是為了廣告或其他形式的市場(chǎng)營(yíng)銷而撰寫文字的行為或職業(yè)。其產(chǎn)品被稱為“文案”或“銷售文案”，是旨在提高品牌知名度并最終說服個(gè)人或團(tuán)體采取特定行動(dòng)的書面內(nèi)容。

Copywriters help create billboards, brochures, catalogs, jingle lyrics, ** gazine and newspaper advertisements, sales letters and other direct ** il, scripts for television or radio commercials, taglines, white papers, social media posts, and other ** rketing communications.

廣告文案幫助創(chuàng)建廣告牌、宣傳冊(cè)、目錄、歌曲、雜志和報(bào)紙廣告、銷售信件和其他直接郵件、電視或廣播廣告腳本、標(biāo)語、 ** 、社交媒體帖子和其他營(yíng)銷傳播。

Employment 就業(yè)

Many copywriters are employed in ** rketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where the clients are usually s ** ll, medium, or large companies.

許多文案受雇于市場(chǎng)營(yíng)銷部門、、、，或者是自由職業(yè)者，他們的客戶通常是小、中、。

Advertising agencies usually hire copywriters as part of a creative team in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an advertisement, based largely on infor ** tion obtained from a client.

通常雇傭文案作為創(chuàng)意團(tuán)隊(duì)的一部分，與藝術(shù)總監(jiān)或創(chuàng)意總監(jiān)合作。文案為廣告撰寫文案或腳本，主要基于從客戶那里獲得的信息。

The art director is responsible for visual aspects of the advertisement and, particularly in the case of print work, ** y oversee production. Either member of the team can come up with the overall idea (typically referred to as the concept) and the process of collaboration often improves the work. Some agencies specialize in servicing a particular industry or sector.

藝術(shù)總監(jiān)負(fù)責(zé)廣告的視覺方面，特別是印刷工作，可以監(jiān)督生產(chǎn)。團(tuán)隊(duì)中的任何一個(gè)成員都可以提出總體的想法(通常稱為概念)，協(xié)作的過程通常會(huì)改進(jìn)工作。一些機(jī)構(gòu)專門為某一特定行業(yè)或部門提供服務(wù)。

Copywriting agencies combine copywriting with a range of editorial and associated services that ** y include positioning and messaging consulting, social media, search engine optimization, developmental editing, copy editing, proofreading, fact checking, speechwriting and page layout. Some agencies employ copywriters in-house, while others use external contractors or freelancers.

文案機(jī)構(gòu)將文案與一系列編輯和相關(guān)服務(wù)相結(jié)合，這些服務(wù)可能包括定位和信息咨詢、社交媒體、搜索引擎優(yōu)化、開發(fā)編輯、文案編輯、校對(duì)、事實(shí)核查、演講稿撰寫和頁面布局。內(nèi)部雇傭文案，而另雇傭外部承包商或自由職業(yè)者。

Copywriters also work in-house for retail chains, book publishers, or other big firms that advertise frequently. They can also be employed to write advertorials for newspapers, ** gazines, and broadcasters.

文案也為零售連鎖店、圖書出版商或其他經(jīng)常做廣告的工作。他們也可以被用來為報(bào)紙、雜志和廣播電臺(tái)撰寫軟文。

Some copywriters work as independent contractors or freelancers, writing for a variety of clients. They ** y work at a clients office, a coworking office, a coffeehouse, or from home.

有些文案以獨(dú)立承包人或自由職業(yè)者的身份工作，為各種各樣的客戶寫作。他們可能在客戶的辦公室、合作辦公室、咖啡館或家里工作。

Copywriters are similar to technical writers and the careers ** y overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an advertisement to sell a car, while a technical writer writes the operators ** nual explaining how to use it.

文案與技術(shù)文案相似，職業(yè)可能重疊。然而，從廣義上講，技術(shù)性寫作致力于向讀者提供信息，而不是說服他們。例如，一個(gè)文案寫一個(gè)汽車廣告，而一個(gè)技術(shù)文案寫操作手冊(cè)解釋如何使用它。